Organzier:
Logo Messe Berlin
5-7 FEB 2025
FRUIT LOGISTICA
5-7 FEB 2025
Page content

FruitLog – The Newsblog for the Global Fresh Produce Business

Two test tubes with soil samples are held by a hand with a blue glove

2024/11/13

Acadian Plant Health: Healthy growth

Abiotic stress factors such as drought and salinity can impair plant growth. Acadian Plant Health biostimulant solutions provide a remedy.
An apple is evaluated with the Vertigo FMS-H apple scanner

2024/11/13

Vertigo: A look inside fruit

The FMS-H apple scanner is the latest innovation in the Fresco Microwave Sensing range.
Schematic illustration of the Source AI and a box of tomatoes for predicting crop yields

2024/11/13

Source: Reliable forecasts

Source Cultivate is an all-in-one AI cultivation solution that improves and simplifies yield forecasts.
Kiwis lie next to each other. They are labeled with the compostable fruit label T55 from Sinclair

2024/11/12

Sinclair International: Compostable fruit label

Together with the kiwifruit marketer Zespri International, the labelling specialist Sinclair International has developed a compostable fruit label.
Fresh coconuts from Ant Farm, packed ready for sale

2024/11/12

Ant Farm: Ideal storage

With more than 13 years of experience in trading agricultural products, Ant Farm has established a high-capacity warehouse system in many provinces in Vietnam.
A packaging tray from Elliot Absorbant Products filled with strawberries, raspberries and blueberries

2024/11/11

Elliott Absorbent Products: Sustainable packaging

With the ECHO Pad, Elliott Absorbent Products is launching new fruit pads on the market designed to extend the shelf life of berries by twelve hours.
Close-up of an opened package from Palm Hills Dates

2024/11/11

Palm Hills Dates: Dates from the desert

Medjool date palms were planted in the Bahareia oasis in western Egypt ten years ago as part of a project to reclaim the desert.
Close-up of the Hortilux NXTLED over a field

2024/11/11

Hortilux: Efficient lighting

With an efficacy of up to 4.1μmol/J, power of up to 1400W and output exceeding 5500μmol, the Hortilux NXTLED greenhouse light is one of the most efficient of its kind.
Cool boxes with open gates can be seen in a hall. There are pallets of fruit in the boxes and a man is checking them.

2024/11/08

Experience Fruit Quality: Controlled ripening with AI

With Ripe Wise, Experience Fruit Quality and De Laat Koudetechniek are presenting an advanced data and AI-driven solution at Fruit Logistica 2025.
Image of six different Belmar precision blades

2024/11/08

BEMAR: Cutting edge

As a manufacturer of precision blades and dicing grids, Belmar is a reliable partner for the food industry.
Coloured circles that together form a rectangle.

2024/10/30

Trend Report 2025: Find out today what makes tomorrow’s markets tick

’Future Trends in Fresh Produce Supply’: The FRUIT LOGISTICA Trend Report offers fascinating insights into developments in the global fresh produce market.

berries, blueberries  

vegetables 

supply chain 

consumer 

fruit 

commodity flows 

The photo shows a man writing on a large white poster with a marker pen while smiling at the camera. Standing in the background.

2024/10/21

"Just do it": Apply now for the FRUIT LOGISTICA Innovation Award

Applications are open now for the FLIA Technology 2025. In 2024, the first award in this new category went to Koppert for its Mirical Tray. Global product manager Tim Bossinga gives his verdict.

innovation 

research and development 

Packaging 

Sustainability 

A woman in yellow hoody holds a trophy and a product while standing onstage.

2024/10/15

“Our sector needs this“: Apply now for the FRUIT LOGISTICA Innovation Award

Exhibitors can apply now for the FRUIT LOGISTICA Innovation Award 2025. In 2024, Unica’s new creation Zucchiolo won the award. Business development manager Andrea Álvarez talks about its significance

producer 

New Variety 

innovation 

research and development 

The video shows a Meet the Experts interview with Christelle Bertin, Blue Whale.

2024/10/01

Meet the Experts – Christelle Bertin, Blue Whale

Find out how fresh produce companies can secure their future place in the market by investing to protect the planet, support growers, and benefit consumers.

producer 

consumer 

fruit 

Sustainability 

The video shows an interview with Antonio Lizano, AgTools.

2024/09/17

Industry Trends – Fresh Produce Forum

Despite the avocado frenzy during Super Bowl season, market data suggests a lucrative, untapped opportunity for imported avocados in the middle of the year, according to expert Antonio Lizano.

consumer 

commodity flows 

Trade 

The video shows an interview with James MacGregory from G37 Consulting with Michael Barker from Fruitnet.

2024/08/27

Industry Trends - Logistics Hub

How can we achieve an equitable approach to carbon-neutral air freight? James MacGregor from G37 Consulting and Michael Barker from Fruitnet look at possible solutions.

logistics 

supply chain 

transport 

commodity flows 

The video shows a Meet the Experts interview with Zinaïda Kapustina, Azura.

2024/08/13

Meet the Experts – Zinaïda Kapustina Azura

Discover what consumers really want from tomatoes with insights from an expert with over a decade of market analysis.

water 

vegetables 

consumer 

fruit 

The video shows an interview with Jack Farmer, LettUS Grow.

2024/07/30

Industry Trends – Farming Forward

Jack Farmer of LettUS Grow highlights the potential of controlled-environment agriculture at FRUIT LOGISTICA 2024.

producer 

water 

vegetables 

smart agri 

fruit 

Climate change 

Sustainability 

The video shows a Meet the Experts interview with Richard Bonn, Aethr Associates.

2024/07/18

Meet the Experts – Richard Bonn, Aethr Associates

Richard Bonn, co-founder of Aethr Associates, offers essential advice to help fruit and vegetable companies enhance their environmental impact and ethical standards.

producer 

vegetables 

consumer 

fruit 

Sustainability 

Trade 

The video shows an interview with Steve Alaerts of leading logistics consultancy Foodcareplus with Fruitnet's Michael Barker.

2024/07/09

Industry Trends – Logistics Hub

“What happens when the next crisis hits?” Steve Alaerts from the leading logistics consultancy Foodcareplus and Michael Barker from Fruitnet explore possible answers to this crucial question.

logistics 

supply chain 

transport 

commodity flows 

The video shows a Meet the Experts interview with Maria Wieloch from ICA Gruppen.

2024/06/18

Meet the Experts – Maria Wieloch, ICA Gruppen

How might the ICA Gruppen's new price reduction programme, supported by an investment of almost 90 million euros this year, affect future cooperation with suppliers?

producer 

vegetables 

consumer 

fruit 

Trade 

The video shows a Meet the Experts interview with Lorenzo Marconato from Innoterra.

2024/05/21

Meet the Experts – Lorenzo Marconato, Innoterra

What can be done to ensure the future survival of the international banana business?

New Variety 

Bananas 

crop protection 

fruit 

On a trade fair stand Alexander Höller talks about the apple he is holding to two trade visitors with their backs to the camera.

2024/04/17

“An apple should be crunchy and juicy“

Alexander Höller cultivates ten apple varieties in Terlan in South Tyrol. In the interview the qualified apple sommelier talks about the taste and texture of apples at FRUIT LOGISTICA.

consumer 

fruit 

Sustainability 

Trade 

Water splashing on fresh sliced green avocado over green background.

2024/03/26

A boost for the green superfruit

The world market for avocados is booming. At FRUIT LOGISTICA, market experts showed that in Europe especially the fruit has even greater potential.

vegetables 

consumer 

fruit 

Sustainability 

Trade 

A woman and a man hold grapes in their hands and smile

2024/02/08

Launchpad for growth

A record number of countries from the MENA region are represented at FRUIT LOGISTICA. Three newcomers talk about what drives their company’s growth and why they are exhibiting in Berlin.

producer 

vegetables 

fruit 

Trade 

xxx

2024/02/08

Growth despite climate change

Extreme weather events are increasing, established growing regions are changing. Three experts talk about how fruit and vegetable production can still thrive.

vegetables 

innovation 

seeds 

fruit 

Climate change 

Portrait of a woman, Kylie Horomia, with green hair.

2024/02/08

A dream come true

After twelve years of waiting, Kylie Horomia from New Zealand finally managed to visit FRUIT LOGISTICA. We met her at the fair.

networking 

trade fair 

a woman stands smiling in front of a table with several colourful paper bags on it

2024/02/08

Safe and sustainable

Packaging protects fruit on its way to the consumer. Many innovations at FRUIT LOGISTICA target more efficient recycling – and compliance with EU directives.

Packaging 

Sustainability 

Photo of a man in front of a screen, a lorry in the background.

2024/02/07

Long shipping routes, high costs

For the refrigerated shipping industry, blocked sea routes remain a problem in 2024. That is why dialogue between shipping companies and customers is now all the more important.

logistics 

supply chain 

transport 

commodity flows 

People at the Gautier Semences stand

2024/02/07

Bucking the trend

Producers of organic products are defying the market’s declining sales and are represented on the Organic Route at FRUIT LOGISTICA in record numbers.

vegetables 

fruit 

organic 

Certification 

A white robotic arm lifts a bowl of strawberries

2024/02/07

Smart Agri for smart farmers

The Smart Agri segment at FRUIT LOGISTICA is growing year by year, reflecting the importance of digital solutions for the farming industry.

AI 

smart agri 

innovation 

digital technologies 

robots 

Sustainability 

Photo of a man, in front of him a greenhouse model with small plants.

2024/02/07

AI in the fresh produce trade

From production to quality control and through to the supply chain: AI can improve efficiency everywhere in the value chain.

automation 

AI 

digitalisation 

innovation 

digital technologies 

The portrait photo of a blonde woman, Janine Luten, in a white blazer.

2024/02/06

”The fruit industry will consolidate strongly“

Anniversary for the Holland Fresh Group: the Dutch exhibitors are at FRUIT LOGISTICA for the 25th time. CEO Janine Luten reports on what is weighing on the industry – and on causes for optimism.

vegetables 

supply chain 

transport 

fruit 

commodity flows 

A person in a white coat examining tomatoes in a greenhouse.

2024/02/06

Everything under control

Climate change, dwindling resources and a rising global population require new strategies for producing food. Controlled environment agriculture can play a decisive role.

Controlled Environment Agriculture 

automation 

AI 

vegetables 

digitalisation 

innovation 

greenhouse technology 

Climate change 

Sustainability 

A picture of a woman, Natasha Solano, holding various fruits in her arms.

2024/02/06

Openness and diversity

The photo exhibition entitled Faces of Fresh Produce in Hall 27 portrays decision-makers in the fresh produce business and includes a photocall for trade visitors to FRUIT LOGISTICA.

vegetables 

fruit 

trade fair 

A photograph showing a hand holding a smartphone, in the background people in the exhibition halls.

2024/02/06

How to FRUIT: 10 tips for your visit

Whether for a free early morning coffee or smart directions – this brief guide will help make your visit to FRUIT LOGISTICA a success.

Networking 

Catering 

Trade fair visit 

After Work 

The cover of FRUIT LOGISTICA’s issue of the European Statistics Handbook with white letters on a red background.

2024/02/01

“The discounters were the real winners”

The European Statistics Handbook provides a detailed analysis of the European fruit and vegetable market. An interview with Michael Koch from the Agricultural Marketing Information Company (AMI)..

European Statistics Handbook 

producer 

information 

vegetables 

consumer 

seeds 

fruit 

organic 

storage 

A trade visitor fills in her ballot paper for the FRUIT LOGISTICA Innovation Award 2023.

2024/01/08

Brilliant solutions, all-new flavourstrade

The FLIA and FLIA Technology 2024 nominees have been announced and will compete for the coveted awards at FRUIT LOGISTICA.

producer 

cultivation technology 

logistics 

fresh convenience 

automation 

information 

AI 

vegetables 

digitalisation 

innovation 

digital technologies 

consumer 

seeds 

research and development 

Packaging 

robots 

greenhouse technology 

fruit 

organic 

machinery&technology 

storage 

The video shows Startup Day 2023.

2023/12/14

Fresh ideas for the fruit trade

20 selected startups will introduce themselves at FRUIT LOGISTICA 2024. It is evident that logistics in particular are becoming more digital, while greenhouses are also employing new technologies.

energy 

automation 

information 

AI 

vegetables 

smart agri 

digitalisation 

innovation 

supply chain 

digital technologies 

transport 

seeds 

research and development 

robots 

fruit 

commodity flows 

machinery&technology 

start-ups 

trade fair 

The video shows a Meet the Experts interview with Tim Watkins, Sinclair.

2023/11/28

Meet the Experts – Tim Watkins, Sinclair

How can the billions of fruit labels used around the world every year stick to a more environmentally friendly path?

berries, blueberries  

producer 

consumer 

fruit 

commodity flows 

The video shows a Meet the Experts interview with Stefan Spanjaard from Agrovision.

2023/11/09

Meet the Experts – Stefan Spanjaard, Agrovision

El Niño has cut global blueberry supply dramatically, but investment in more resilient and dependable varieties seems to offer a path to profitability and a chance to meet new market demand.

berries, blueberries  

producer 

consumer 

fruit 

commodity flows 

nominees and winners of the FRUIT LOGISTICA Innovation Award 2023

2023/10/10

Apply now for the FRUIT LOGISTICA Innovation Award 2024

Exhibitors can submit their entries now. Jan Doldersum, manager, Chain & Retail for the three-time winner Rijk Zwaan, explains why taking part is worthwhile.

fresh convenience 

vegetables 

innovation 

consumer 

seeds 

research and development 

fruit 

machinery&technology 

trade fair 

Sustainability 

Michaela Schneider, Business Development manager at Fyffes

2023/01/25

Five questions for Michaela Schneider

As Business Development manager, Michaela Schneider is head of marketing activities at Fyffes. On the thirtieth anniversary of FRUIT LOGISTICA she talks about the importance of the fair.

consumer 

fruit 

Sustainability 

30 years FRUIT LOGISTICA 

Bianca Bonifacio, Internationalization & Exhibitions manager at C.S.O. Italy

2023/01/18

Five questions for Bianca Bonifacio

Bianca Bonifacio, Internationalization & Exhibitions manager at C.S.O. Italy, talks about FRUIT LOGISTICA’s importance for Italian producers.

consumer 

fruit 

Sustainability 

30 years FRUIT LOGISTICA 

Carla Vercher, international trade manager at Bollo International Fruits

2023/01/11

Five questions for Carla Vercher

As international trade manager at Bollo International Fruits, Carla Vercher is a long-standing exhibitor at FRUIT LOGISTICA. On its thirtieth anniversary she talks about the importance of the fair.

consumer 

fruit 

Sustainability 

30 years FRUIT LOGISTICA 

Franz Schaden, former head of Marketing, OPST (Obst Partner Steiermark)

2023/01/04

Five questions for Franz Schaden

Franz Schaden from OPST (Obst Partner Steiermark) has accompanied FRUIT LOGISTICA since its launch. In the interview he talks about its significance for the apple brand ’frisch – saftig – steirisch’.

networking 

consumer 

fruit 

organic 

30 years FRUIT LOGISTICA 

Paco Borrás, former commercial director and deputy general manager at Anecoop and now consultant in the agri-food sector

2022/12/21

5 Questions for Paco Borrás

Paco Borrás, former commercial director and deputy general manager at Anecoop and now a consultant in the agri-food industry, looks back on 30 years of FRUIT LOGISTICA.

vegetables 

innovation 

consumer 

fruit 

Sustainability 

30 years FRUIT LOGISTICA 

Kristian Möller, Managing Director, GLOBAL GAP

2022/12/14

Five questions for Dr. Kristian Moeller

In this interview marking the thirtieth anniversary of FRUIT LOGISTICA, the managing director of GLOBAL GAP talks about his experience with the trade fair and the future of the sector.

vegetables 

digitalisation 

digital technologies 

consumer 

sorting 

Packaging 

commodity flows 

Certification