FRUIT LOGISTICA Podcast: Egypt's recipe for success – How the country is taking its fruit

Egypt is experiencing impressive growth in the fruit trade and has become one of the world's most dynamic exporters. In recent years, the country has greatly expanded its fruit and vegetable exports – faster than many other countries with long-established export traditions. But what are the reasons for this success? Which fruits and markets are being targeted? And what challenges do Egyptian producers face in order to continue growing internationally?

This is what Tom Joyce, editor at Fruitnet Europe, talks about in the first ever FRUIT LOGISTICA Podcast episode. His guest is Muhammad Fayed, regional sales manager at Pico Modern Agriculture, one of Egypt's leading growers. Together, they take a look at the strategies behind Egypt's rise, and the opportunities that lie ahead for the country in the coming years.

New markets, new opportunities

One thing is clear: Egypt is no longer just focusing on its traditional markets in Europe. Expansion into new regions is gathering pace, with surprising developments in Asia, North America, and even Africa. But which markets offer the best opportunities? And how does the current situation in the Red Sea affect its exports?

Innovation as growth driver

As well as expanding into new markets, Egypt is also focusing on innovation. New fruit varieties, modern farming methods, and higher-value products are part of a strategy to position the country more prominently on the global market. Listen to the podcast to find out which fruits are playing a key role, and why some Egyptian producers now focus on entirely new product categories.

Future challenges

Of course, rapid growth comes with challenges. Logistics, climate change, and changing consumer trends are all major challenges for the industry. But Muhammad Fayed is optimistic, and has a clear vision for the future.

Want to know more? Then listen to the first FRUIT LOGISTICA Podcast episode now!

Guests:
Muhammad Fayed, regional sales manager at Pico Modern Agriculture
Moderator Tom Joyce, features editor at Fruitnet Europe

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