Fruitful Friday

A true spectacle awaits you! The first-ever FRUIT LOGISTICA Mascot Race will take place at 12 PM at the South Entrance. Be there live as the industry's best mascots compete for victory!

• Date: Friday, 7 February 2025
• Time: 12:00 PM – Let the race begin!
• Location: South Entrance, Messe Berlin
• Who can join? All exhibitor teams with their fearless mascots - ready to take on the competition!
• Who can come by? All our visitors are invited to attend the spectacle.

Cheer for your mascot and celebrate this incredible achievement with us. Fun, team spirit, and a lighthearted atmosphere are what this event is all about.

Register for the Mascot Race (for Exhibitors)

Does your company's mascot have what it takes to lead the pack? If you're showcasing your mascot at your stand during FRUIT LOGISTICA 2025, register now for the race and combine brand awareness with fun!

Dive into the future of digital agriculture! At the Science Symposium, practice meets science, delivering fascinating insights into digital technologies and smart solutions - live on the Farming Formward Stage in Hall 3.1.

• Date: Friday, 7 February 2025
• Start: tbd.
• Location: Farming Forward Stage in Hall 3.1.

Deepen your knowledge of digital farming and get up-to-date insights into Smart Agri based on the latest scientific papers and research results!