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International Media Briefing
This year’s media briefing took place on 21 January 2025 and focused on a highly relevant topic: The Impact of Political Decisions on the Global Fruit and Vegetable Industry. The discussion addressed the potential consequences of political measures announced by U.S. President Donald Trump who was inaugurated the day before on 20 January 2025. The speakers discussed the expected significant tariff increases and how they may affect global trade.
The online media briefing was moderated by Chris White, Managing Director of Fruitnet Media International, Fruit Logistica’s official media partner. Our distinguished speakers included:
- David Ruetz, Senior Vice President, Messe Berlin
- Richard Schouten, Managing Director, GroentenFruit Huis
- Philippe Binard, General Delegate, Freshfel Europe
- Cathy Burns, President and CEO, International Fresh Produce Association (IFPA)
The media briefing was live-streamed and recorded.
The event was held in English.