FRUIT LOGISTICA Podcast: Smartening up – Can AI revolutionise the way we handle produce?

In this episode of the FRUIT LOGISTICA podcast, recorded live at FRUIT LOGISTICA 2025 in Berlin, host Mike Knowles explores how artificial intelligence (AI) is revolutionising quality control in the fresh produce industry. AI-powered technology is making inspections more efficient, reducing waste and improving sustainability across the supply chain.

Mike is joined by Elad Mardix, CEO and co-founder of Clarifresh, an AI-powered software platform that standardises and automates quality assessment from the field to the retail shelf. Elad shares insights on how AI is transforming the way companies measure and ensure produce quality, helping major brands like Dole, Zespri and Sunkist optimise their operations.

Find out in this episode:

• How is AI improving the efficiency and sustainability of fresh produce quality control?
• What role does computer vision technology play in automating quality inspection?
• Why is waste such a big problem in the fresh produce industry and how can AI help?
• What exciting AI developments are on the horizon that could reshape the sector?

Want to know more? Then listen to this FRUIT LOGISTICA Podcast episode now!

This podcast episode was created in co-operation with Fruitnet Media International. Comments, questions and suggestions are welcome on our social media channels.