Meet the Experts – Christelle Bertin, Blue Whale

Most people in the fresh produce business understand that sustainability is one of the industry’s biggest challenges. But it’s a term that means so many different things in different parts of the supply chain. As Christelle Bertin of French apple producers’ consortium Blue Whale explains, a successful strategy on sustainability involves investment and effort across the board to support the environment, growers, and consumers. And with its wide-reaching project (Re)Generation Fruit, that’s exactly what the company is attempting to do.

This newsblog article was created in co-operation with Fruitnet Media International.